SEREN PRIVACY STATEMENT
Your privacy is of vital importance to us. Accordingly, Seren LDN Ltd (referred to as “ourselves”, “we”, “us”, and “our”) have developed this Privacy Statement for our website (https://www.seren-london.com). It governs the privacy of our visitors (referred to as “user”, “visitor”, “you”, and “your”) who choose to use it. For purposes of the General Data Protection Regulations, Seren LDN Ltd is a controller.
This policy outlines the procedures we follow to collect, process, store, and protect our user’s personal information. We provide guidance for the requirements and obligations of the user, website and website owners. Users are requested to read this Privacy Statement carefully to understand our practices regarding your personal information and how we may use your personal data.
This Privacy Statement is applicable to all visitors to our website and should be read in conjunction with our website Terms and Conditions available on our terms and conditions page. By visiting or using our website or services in any manner, you acknowledge that you accept the practices and policies outlined in this Privacy Statement.
YOUR PERSONAL INFORMATION
Seren LDN Ltd collects some of your personal information when you use our website. We collect your personal information when you make a purchase, sign up to our newsletter, create an account and when you contact us. We ask you to provide your personal information such as your first name, delivery address, email address and location (country). You provide this information on a voluntary basis and we only use this to provide our products and services.
We may collect further information about you during your visit to our website and the completion of your transaction with us. We will notify you on our website if we need to collect further information about you. We automatically collect your log information i.e. IP address, browsing data and device information.
USE OF YOUR DATA
Seren LDN Ltd will use your information to enhance your experience, complete your purchase/delivery and provide communication if you have signed up to our newsletters. We will also use your information to, provide you with our products and services, monitor trends, process transactions, identify you and authenticate your details, to improve and personalise our services, provide customer service, research and to manage your account.
LEGAL BASIS FOR PROCESSING
We process your personal data to fulfil our contractual obligations to you. However, when you sign up to our newsletters, we rely on your consent to process your personal information. If we ask for any personal information for secondary purposes e.g. marketing, we will ask you directly for consent or provide you with an opportunity to decline or opt out. If you decide to withdraw your consent for the processing of your personal information (after accepting or opting in), simply contact us on firstname.lastname@example.org at any time.
STORAGE OF YOUR INFORMATION
We have security measures in place when we store your personal information. We will store the personal information you provide to us in order to fulfil your order. We may keep your personal information for purposes of complying with legal obligations such as tax laws. If we no longer require the personal information to provide the services to you, we will delete that personal information.
WHO WE SHARE YOUR INFORMATION WITH
We may share your information with third-party suppliers who are working on our behalf and require access to your information to carry out billing and payment processing, order fulfilment and customer service. Our providers are carefully selected and we enter into applicable data processing agreements with such third-party suppliers to use your personal information only as necessary to provide services to Seren LDN Ltd.
All third-party suppliers associated with us have their own privacy terms and terms of service covering the personal information you provide to complete your transaction. As soon as you leave our website, our policies no longer apply. We highly recommend that you read the third-party company’s policies to understand their processes and treatment of your information.
YOUR RIGHT TO YOUR DATA
You have certain rights to your personal information including the right to access data we hold about you, to correct information we have on you, to request that we restrict the way in which data is processed about you, to delete your data, to object to the processing or to request data portability rights. Please contact us at email@example.com if you wish to exercise any of these rights.
Our website may contain links both to and from other websites. We take all the necessary steps to include safe, quality and relevant links, however we cannot guarantee or verify the contents of the external websites. You use all external links at your own risk and we recommend that you use appropriate caution. We do not accept responsibility or liability for any damages or implications caused by visiting linked websites.
The security of your personal and sensitive information is of utmost importance to us. We protect your information by taking appropriate precautions and using accepted industry standards; both during transmission and once we receive your data. We encrypt all of your sensitive information e.g. card details entered on our registration form, using secure socket layer technology (TLS). We follow accepted industry standards to prevent any loss, disclosure, access, alteration, destruction or misuse of your personal information. Please note that no method of transmission of information over the Internet or method of electronic storage is 100% secure. We strive to use commercially acceptable means to protect your personal information, however we cannot guarantee absolute security. If you have any questions regarding the security of our website, email us on firstname.lastname@example.org and we will be happy to help you.
We reserve the right to disclose your personal information to third parties in order to comply with legal obligations or to address violation of our terms and conditions.
Our website operates an email newsletter program which is used to inform our subscribers about the products and services we offer. You can subscribe using our online automated process at your own discretion. We may manually process some subscriptions although we will always obtain your consent prior to doing so.
Subscriptions are taken and held securely in compliance with the relevant laws, legislation and regulations. We do not pass any of your personal details to third parties. Email newsletters published by our website or its owners may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. The activities we track can include when you open our emails, forward the emails, click links within the email content, times, dates and frequency of activity and purchasing. We use this data to enhance future email newsletters and supply you with more relevant content based on your activity.
Our subscribers are given the opportunity to unsubscribe at any time through our automated system. This process is detailed at the footer of each email newsletter. If an automated un-subscription system is unavailable, we will provide clear instructions to follow so you can successfully unsubscribe from our email newsletters.
CHANGES TO OUR PRIVACY STATEMENT
We are always here to help you. If you have any questions about our Privacy and Cookies Policy and the practices outlined within this, please contact us via email on email@example.com.
If you are unhappy with the way we use your personal information, you have the right to raise a complaint with the data protection supervisory authority. The UK’s supervisory authority is the Information Commissioner’s Office (ICO) and their website is accessible at https://ico.org.uk/ .